Email Marketing: How to Build an Email List of Customers

2 Hours

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17 Lessons (2h)

First Section
Introduction to Email Marketing16:30
Further Introduction to Email Marketing Online Apps – MailChimp and Aweber9:27
Conversions – Turning visitors into subscribers8:04
Introduction to AWeber3:38
Creating a New List and Sign Up Form in AWeber10:25
Email Marketing – How You Do It Right Using Aweber9:45
Styling a Sign Up Form11:23
Creating a "Squeeze Page"8:50
Sending FollowUp / Auto-responder emails with AWeber6:02
Sending a Broadcast Email with AWeber4:27
Sending Blog Broadcast Emails with AWeber7:01
Introduction to MailChimp12:16
Email Marketing – How You Do It Right Using MailChimp5:23
Add a MailChimp Sidebar Form with a WordPress Plugin3:11
Embed Forms on Your Website with MailChimp5:25
Sending Out Emails of Blog Posts with MailChimp5:16
Further Reading

DescriptionInstructorImportant DetailsRelated Products

Step-By-Step Instructions on How to Grow Your Business by Engaging with Your Customers via Email

Rob Cubbon Rob Cubbon | Bestselling Author, Entrepreneur, Web & Graphic Designer 4.4/5 average rating: ★ ★ ★ ★ ★ ★

Rob has over 25 years of experience in graphic design, web design, and marketing. I have run my own business since 2005. He's an Amazon bestselling author of seven books, a bestselling Udemy instructor, and an all-around good guy who wants success for you and your business. Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what you want to do. He's driven to help people experience the positive side of entrepreneurship, not the negative. He also builds brands, creates websites, and runs marketing campaigns for his clients.

His mission statement: "I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives."

Description

Email marketing is one of the most effective ways of building an audience, creating an online business, and making money. An email list is both a marketing tool that creates a relationship with potential customers and a major business asset. In this detailed course, the instructor will explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money. If you focus on providing value and engaging subscribers, email marketing will bring success to your business, and this course will help you get there.

Learn to create an effective sale email cadence
Study the importance of an offer & how much you should give away for free
Understand incentives & lead magnets
Get introduced to the squeeze page & learn to make one
Create signup forms & see where to put them on your website
Study the "Thank You" page & the "Welcome" page
Learn to collect email addresses & bulk-email without hitting the spam filters
Learn to use Aweber & Mailchimp

Specs

Important Details

Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
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Requirements

Any device with basic specifications

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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